The phrase itself is Spanish for feeling scared and deciding to leave, and that meaning helps the clip travel without needing subtitles or extra context. Online it circulates mainly as a short reaction sound in meme edits, livestreams and comedy skits, where a creator uses it to punctuate a jump scare, an awkward encounter or a moment that is too much. Because it is only about a second and a half long, it fits neatly at the end of a joke, and its continued use comes from that simple, instantly readable reaction rather than from a famous scene.