The phrase became a viral sound after Lionel Messi said it during a post-match interview at the 2022 FIFA World Cup in Qatar. It spread quickly across TikTok, Shorts and football meme pages because the delivery felt raw, funny and instantly recognizable. The clip is still widely used in sports edits, Spanish-language memes and reaction videos whenever creators want a direct, unimpressed response. It is especially popular in football content alongside celebratory chants and big match moments like crowd cheering.