The chant comes from Argentine football terrace culture, where supporters of River Plate's rivals use the phrase to claim bragging rights after a win. Short fan recordings of the chant spread through WhatsApp groups, football pages and short video edits, where it became a reusable taunt rather than a clip tied to one match. Its appeal is simple and tribal: the words are easy to shout together, instantly recognisable to Argentine fans, and perfectly timed for derby banter, so it keeps resurfacing whenever River suffers a painful defeat.