The exact source of this Russian clip is not widely documented, so it is best understood as an online meme sound rather than a line from a known film or show. Its title translates the idea of a manipulation that supposedly works on sigmas, a label from internet slang for lone, self-reliant men who reject conventional hierarchies. It circulates in short-form edits that parody sigma and alpha culture, often alongside rizz sounds and other confidence-themed audio, because the joke depends on recognising the slang rather than on a single original video.