Mariano Rajoy served as Spain's prime minister from 2011 to 2018, and his plain, understated way of speaking made short lines like this one easy to lift out of context and reuse. 'Hacemos lo que podemos' works as a resigned, everyday admission rather than a political slogan, so Spanish-language meme pages, reaction videos and short-form edits adopted it as a punchline for situations where effort is real but the result is limited. Its staying power comes from that flexibility: the same few seconds can soften a failure, excuse a modest result or mock an overambitious plan.