"Viva el vino" is widely known online as a Mariano Rajoy quote and became a lasting Spanish political meme through reposts, remixes and reaction edits. The phrase spread beyond news clips into social media, where its blunt delivery made it useful as an ironic response to nonsense, confusion or reckless enthusiasm. It is still used because even people who do not follow politics often recognize the line immediately, and its brevity makes it easy to drop into short videos, voice chats and joke compilations.