The sound is linked to Andrés Montes, the Spanish broadcaster whose lively NBA commentary made him a cult figure among basketball fans in Spain. His ratatatata chant became shorthand for a hot shooting streak, especially when a player kept hitting from beyond the arc. Clips of the call circulated through basketball broadcasts, highlight reels and social media, where fans reused it far beyond live games. Today it often appears alongside crowd cheering in edits that celebrate dramatic three-pointers, keeping Montes's exuberant style alive for a new generation of viewers.