Raving Rabbids began with Ubisoft's Rayman Raving Rabbids, released in 2006, where the manic white creatures quickly stole the show from Rayman himself and later starred in their own games and animated series. Their loud, gibberish screams, often built around a rising Bwaah, became a defining part of their humour, moving from game soundtracks to YouTube edits, reaction videos and soundboards. The angry version endures because it needs no translation, instantly signalling cartoon rage that works in almost any short-form clip.