In Mass Effect 3, released in 2012 by BioWare, the Reapers arrive as colossal sentient starships invading Earth, and their horn became the audio signature of that invasion. Players heard it whenever a Reaper landed or fired, so the sound quickly left the game and spread through trailers, remixes and meme edits online. It is often compared to the Inception Button for the same deep braam effect, but the Reaper version is harsher and more alien, which keeps it popular for parody reveals and genuine horror tension alike.