The line comes from Red Bull's long-running animated advertising campaign for its energy drink, where cartoon characters drink Red Bull, sprout small wings and fly away from boring or tricky situations. The slogan became one of the most recognised taglines in advertising and later passed into everyday slang for feeling energised. Online, creators shortened the jingle to this standalone clip and reused it literally, pairing the promise of wings with game glitches, parkour clips, pets jumping and edits where someone needs an instant boost to escape, win or show off.