Red Dead Redemption 2, Rockstar Games' 2018 western, tracks Arthur Morgan's honor, rewarding good deeds and punishing crimes such as theft and murder with a falling honor level. The low honor cue accompanies that drop in gameplay, and players soon clipped it for videos outside the game. It spread through gaming edits and short-form videos as shorthand for doing something shady, and it endures because the cue is instantly recognisable to players and needs no explanation to signal that a character has crossed a line.