Dead Eye is a well-known gameplay mechanic from Red Dead Redemption 2, Rockstar Games' western action title released in 2018. The effect lets players slow time and mark targets, so its audio became closely associated with precision shooting and cinematic tension. Outside the game, creators started using the Dead Eye sound in short edits, reaction clips and memes whenever a moment needs a dramatic lock-on feeling. It remains popular because the cue is instantly recognizable to players and communicates focus in just a few seconds.