Bad and Boujee was released in 2016 by American hip hop group Migos featuring Lil Uzi Vert, with production by Metro Boomin. The song topped the Billboard Hot 100 in early 2017 and its rain drop, drop top opening became a widely copied meme phrase online. Short clips of the hook later spread across Vine, Instagram and TikTok style edits, where the luxurious, boastful mood was reused both seriously and ironically to celebrate money, fashion, cars and over the top confidence.