Rei do Camarote, Portuguese for king of the VIP box, became a Brazilian internet catchphrase in 2013 after a nightlife interview showed a wealthy partygoer proudly describing his expensive camarote lifestyle. The clip was widely parodied, quoted and remixed, turning a serious display of status into a national joke about showing off. Its connection on soundboards to Corona's The Rhythm of the Night adds a classic Eurodance party backdrop. Years later, Brazilians still drop the reference whenever someone flexes money, status or a privileged spot at an event.