The merchant is one of the most recognisable characters in Resident Evil 4, first released in 2005, where he appears in safe areas selling weapons, ammunition and upgrades to Leon Kennedy. His strange, wheezing laugh became a shorthand for the game's mix of horror and dark humour, and clips of it later circulated in gaming videos, reaction edits and short-form memes. It still works because it is instantly recognisable to players, even without any dialogue, and it turns an ordinary transaction or joke into something slightly unsettling.