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This clip comes from the vocal track of a Ribena drink advertisement, isolated from the finished commercial and shared online as a standalone soundboard sound. Ribena is a long-running British blackcurrant drink, and its television advertising has often leaned on bold, character-led performances, which helps explain why this voice track works so well out of context. Once separated from the visuals, the vocals began circulating among editors and meme makers who reuse recognisable advert voices for parody, and the clip has kept a small following because the performance is clear, quotable and easy to drop into a new scene.
About this sound
The isolated vocals from the Ribena Man advertisement, with the full spoken ad performance and no music. Used in parodies, edits and nostalgic drink memes.
This clip strips a Ribena advertisement down to its voice track alone, so listeners hear the full spoken performance from start to finish without music or background noise getting in the way. The delivery is warm, confident and deliberately over-the-top in the style of a classic television drink commercial, with clear enunciation, playful emphasis and pauses that give each line room to land. Hearing the vocals on their own makes the performance feel larger and stranger than in the finished advert, which is why editors reuse it: the voice instantly signals a cheerful product pitch, then turns funny over unrelated footage or an everyday scene.
