The sound comes from Uncle Roger, the comedy character created by Nigel Ng, reacting to a BBC Food egg fried rice tutorial that he judged for its wet, poorly cooked rice. The reaction video spread widely on YouTube and social media, turning Uncle Roger into a viral food critic known for blunt, funny judgements on Asian cooking. Fans clipped his most disgusted lines for memes and reaction videos, and the rice too wet moment remains popular because it sums up a common cooking failure in an instantly recognisable voice.