There is little reliable public information about where Richlev first appeared, and it circulates mainly as a short user-uploaded reaction clip rather than as a widely documented scene or song. That lack of a clear source has not stopped it being shared through soundboards and short-form edits, where short, reusable reactions travel quickly between creators. Its appeal is practical: at under two seconds it is easy to reuse, easy to place, and easy for viewers to recognise after hearing it a few times in different videos.