Rick and Morty is an American animated science fiction sitcom created by Dan Harmon and Justin Roiland, which premiered on Adult Swim in 2013. It follows reckless scientist Rick Sanchez and his anxious grandson Morty Smith on dangerous interdimensional adventures where fleeing is a constant joke. Short dubbed lines like this one spread through meme pages, gaming chats, and soundboards in Russian speaking communities, where a panicked call to run became shorthand for abandoning a bad plan, a lost match, or an awkward situation instantly.