This sound comes from Rick Astley’s 1987 hit “Never Gonna Give You Up,” which became the basis of the rickroll prank after the song was widely used online as a disguised link target in the late 2000s. Bass boosted versions grew popular on meme pages, YouTube edits, and short-form videos because they make the reveal feel louder and more absurd. The clip is still used because the song is instantly recognizable, and the joke works in both nostalgic internet humor and newer remix-heavy meme formats.