New Kids started in 2007 as a sketch series on Comedy Central Netherlands, following five antisocial gabber friends from the fictional village of Maaskantje, and their popularity led to the feature film New Kids Turbo in 2010. Rikkert is one of the five, and the shouted line 'Oprotten, Rikkert' captures the show's trademark crude, confrontational humor. Online the clip circulates with tags like #ontslagen, Dutch for 'fired', which is why creators reach for it whenever a video needs a loud, comic dismissal.