Half-Life 2, released by Valve in 2004, opens with the mysterious G-Man waking Gordon Freeman from stasis, and this line is his first spoken greeting in the game. The phrase has since become shorthand among players for the start of the adventure and for being abruptly pulled back into action. Shared widely on soundboards, gaming videos and short-form edits, it survives because it is instantly recognisable even to people who have not played recently, and because its calm tone makes an ordinary morning feel like the start of a mission.