The sound became famous through Roblox, the online game platform where it played every time a player's avatar died. The short grunt was created for the 2000 game Messiah and later licensed for Roblox, where millions of young players heard it daily. In July 2022 Roblox replaced it after a licensing dispute, which only made the original more nostalgic and widely shared as a meme. It is often grouped with other game death sounds like the Fortnite death sound in meme compilations today.