Rocky Top was written in 1967 by Felice and Boudleaux Bryant and first recorded by the Osborne Brothers, later becoming closely linked with the University of Tennessee. The Pride of the Southland Band and other college bands adopted it as a stadium staple, playing it after touchdowns and during celebrations at Neyland Stadium. Its bright, singable melody and association with Tennessee football helped it spread far beyond country radio, and fans now use the band intro in highlight videos, tailgate edits and game-day posts.