Rômulo Mendonça is a Brazilian sports narrator known for his high energy calls during NBA broadcasts in Brazil, where his catchphrases are frequently clipped and shared by fans. Boom Shakalaka itself is a long running basketball expression associated with spectacular dunks and was widely popularised by arcade basketball culture in the 1990s. Mendonça's version turned it into a recognisable Brazilian meme, spread through sports pages, WhatsApp groups and short video edits whenever a play feels too big for a normal reaction.