The clip comes from material credited to Sluipschutters, the Dutch sketch comedy programme broadcast by BNNVARA, with the track titled Ik dacht dat dat kon, meaning I thought that was allowed. Its subject is Ron Jans, the well known Dutch football manager, turned into a sketch character whose mundane shopping list includes coffee and tea. Dutch viewers share the fragment as an in joke, especially among football fans who recognise the impersonation and the contrast between a top flight manager and a very ordinary boodschappenlijstje.