Rubble and Zuma are two of the main pups in PAW Patrol, the animated children's series that premiered on Nickelodeon in 2013. Rubble is the construction pup and Zuma is the water rescue pup, both known for upbeat teamwork during missions in Adventure Bay. Catchphrases like Game On capture the show's can-do tone and are widely clipped by fans for short videos, edits and soundboards. The line remains popular because it works outside the show as a quick, positive signal that a game, task or friendly competition is starting.