Place it just before the reveal in your edit, then follow it straight away with a cheer for a win or a buzzer for a wrong guess, keeping the reveal itself in the middle so the payoff lands after the build-up.
About this sound
This nine-second clip is a rolling drumroll that builds steadily toward a reveal, with snare drums driving the tension higher as it goes. It feels suspenseful and playful at once, like the pause before good news, a winner, or a joke landing. Use it when the moment needs a beat of anticipation before the payoff arrives.