The sad meow became a staple reaction sound on short video and meme pages in the early 2020s, often shared in longer edits as the sad meow song. Its exact original recording is unclear, but the repeated crying pattern was easy to recognise, copy and remix, so creators began pairing it with close ups of cats, animated characters looking downcast, and everyday disappointments. Because the sound needs no words or context, it travelled quickly across languages and platforms, and it remains popular as a gentle, instantly readable shorthand for feeling sorry for yourself.