Lord Jaraxxus first appeared as a boss in World of Warcraft’s Trial of the Crusader raid, where players faced the Eredar Lord of the Burning Legion, and he later became a recognisable Hearthstone Warlock card, replacing the player’s hero and gaining the Inferno hero power. His demonic delivery made his lines easy to lift out of context, and short soundboard clips of his shouts have circulated for years in gaming videos, streams and meme edits. The Inferno moment endures because it is instantly recognisable to Blizzard fans and dramatic enough for viewers who have never played the games.