Little is confirmed about the original upload behind this clip, beyond its description as a papier-mâché Santa appearing suddenly and its spread as a TikTok trend sound. Online, creators reuse the gugugaga babble detached from any Christmas context, dropping it into unrelated videos precisely because it makes no sense. That randomness helped it circulate in brainrot and jumpscare edits, where unexpected characters and baby voices are a recurring format. It remains used as a short, seasonal but year-round meme sound rather than a traditional holiday clip.