The phrase comes from SAV des émissions, the French television sketch show created and performed by Omar Sy and Fred Testot, where the duo reviewed the week's television as over-the-top customer-service agents. 'Super Connard' was one of their blunt verdicts for a guest or character who had behaved badly on screen. Clips from the show circulated widely in French online humour, and short audio extracts later became staples on meme soundboards. It endures because the insult is instantly understood in France, even without context, and its exaggerated delivery makes it feel like a joke.