The sound comes from the long online tradition of disguising a jump scare inside an innocent game, a format that spread from early prank games to short form video and soundboards. In the tic tac toe version the calm puzzle setup makes the loud scream feel even more abrupt, which is why creators reuse it as a classic scream meme moment. Clips are shared as reaction audio, stitched into pranks, and remixed in edits where a quiet scene needs an instant fright without any visual horror or explanation from the creator at all.