On TikTok the word spread as a piece of nonsense audio, shared less for any meaning than for how strange it sounds when it is distorted and played back at speed. Short clips, reaction edits and duets picked it up because a half-second of garbled speech can act as a joke on its own, without needing context or a setup. Its appeal comes from that repeatability: the word is easy to copy, hard to pronounce cleanly, and instantly recognisable to viewers who have heard it in other edits. That is why it keeps appearing in meme compilations.