The clip is associated with Dmitry Kuplinov, the Russian creator behind Kuplinov Play, whose loud reactions during horror and story game playthroughs became widely shared among Russian speaking viewers. This particular shout circulated as a standalone sound on meme soundboards, separated from the original gameplay context, so it is now used mainly for its delivery rather than the scene it came from. Its harsh wording and theatrical anger made it a reusable rage reaction, and Russian speaking editors keep using it in gaming edits, compilations and short form meme videos online today.