Se me arruga circulates online as a short Spanish-language reaction sound, shared mainly in meme edits, short-form videos and chat audios where a quick, understated response works better than a long explanation. Its Spanish wording gives it a distinct identity among English-language reaction clips, which helps Spanish-speaking creators use it as an in-joke while still making the awkward feeling clear to a wider audience. Because it is only about a second long, it is easy to drop into edits, duets and replies, and that brevity is a large part of why it keeps appearing in new posts.