Seinfeld aired on NBC from 1989 to 1998, created by Jerry Seinfeld and Larry David, and its music was composed by Jonathan Wolff. Wolff built the show's signature sound around a funky slap bass style, recording different short riffs to match each episode's opening monologue and scene changes. Those brief transitions became inseparable from the show's rhythm. Online, editors and meme creators kept reusing the riff long after the series ended because a single hit instantly frames any ordinary moment as a classic sitcom beat.