Seinfeld, the American sitcom created by Larry David and Jerry Seinfeld, ran from 1989 to 1998 and used short slap bass interludes composed by Jonathan Wolff to move between scenes instead of a traditional score. The riff became inseparable from the show's rhythm of everyday observations and abrupt cuts, and clips of it later circulated online as a shorthand for sitcom timing. Editors still reach for it because audiences recognise it instantly, even without seeing the show, and it turns an ordinary cut into a joke in itself.