Seinfeld ran on NBC from 1989 to 1998, and its scene transitions used a distinctive slap-bass motif composed by Jonathan Wolff, played on a synthesised bass to mimic a live funk player. The riff became inseparable from the show's rhythm, marking every change of location in New York without dialogue or a title card. As clips and parodies spread online, editors borrowed the sting as shorthand for sitcom-style awkwardness, and it now functions as a universal signal for a scene change in short-form video.