Seinfeld, the American sitcom created by Larry David and Jerry Seinfeld, ran from 1989 to 1998 and used short slap bass phrases to move between scenes instead of a traditional score. Composer Jonathan Wolff built the show's musical identity around that funky bass sound, and the brief transitions became as recognisable as the show's jokes. As clips and edits spread online, creators began lifting the riff on its own, using it to signal a scene change, a punchline or a knowing pause in short-form video.