The sela dala phrase spread as a short form audio on TikTok, where users reposted loud and bass boosted versions for edits and memes. The transliteration from the Russian search села дала helped it travel across language communities, with viewers recognising the chant even without knowing the words. Its appeal is the exaggerated volume and distorted low end rather than a melody, so creators reuse it as a reusable punch sound for jokes, transitions and reaction clips across TikTok and other short video platforms.