Place it at the end of a build-up, once the reveal is clear, and let a cheer carry the celebration after it. Open with a buzzer for the failed try, then switch to this praise when the attempt succeeds.
About this sound
This is a sub-second clip of Brazilian presenter Rodrigo Faro shouting the Portuguese word for sensational in a loud burst. It feels gleefully over the top, like a studio audience cheer packed into one word, and it works as instant praise for something impressive.