Vem is Portuguese for come, and Roshan is the major neutral objective in Dota 2 that teams fight to control for a big advantage. The Seu Creyson version turns that simple call into a meme sound shared on Brazilian gaming soundboards and in edited gameplay clips. It sits alongside other short callout memes like Enemy Spotted and bomb has been planted, which are also used to announce action instantly. Its popularity comes from the mix of a familiar game goal and an over the top delivery that needs no context.