Seu Madruga is the grumpy, unemployed neighbour in El Chavo del Ocho, the Mexican comedy created by Roberto Gómez Bolaños and hugely popular in Brazil as Chaves, where the Portuguese dub gave the character a second life. Played by Ramón Valdés, he is famous for dodging work and rent while delivering dry, philosophical excuses. The line about work spread through Brazilian television reruns, then through WhatsApp audios, memes and short videos, where it became shorthand for Monday dread and reluctance to start a shift.