Shaibu is the Russian word for puck, and Shaibu Shaibu is a long-standing chant heard from crowds at ice hockey games in Russia, where fans shout it in unison to urge their team to attack and shoot. The phrase is simple enough to travel beyond the rink, and short clips of the chant have circulated on Russian social media and soundboards as a shorthand for hockey excitement. Creators now reuse it far from live sport, using the familiar crowd call to add instant stadium atmosphere to edits, memes and reaction videos about hockey and competitive moments.