Ya Russkiy is a song by Russian singer SHAMAN that gained major attention online in 2022. Short excerpts spread across social platforms in edits, reaction videos and reposted clips, especially where creators wanted a proud or provocative musical cue. The track remained widely recognised because its hook is easy to identify in just a few seconds and it carries a very strong emotional tone. Online, it is used both earnestly and ironically, which has helped the sound stay visible across different kinds of meme and music content.