This sound is most commonly recognized as a short excerpt from “Shimmy Shimmy Ya,” the 1995 solo single by Ol' Dirty Bastard of Wu-Tang Clan. Online, the hook has been clipped and reused for years in short-form edits, dance posts and ironic memes because the chant is instantly recognizable and rhythmically simple. Its staying power comes from that raw vocal energy and the way the phrase can sell both confidence and comedy in just a few seconds.