Shirakami Fubuki debuted in 2018 as a Japanese virtual YouTuber affiliated with Hololive Production. Known as a white-haired fox girl and a member of Hololive Gamers, she built a large following through gaming streams, music and playful chat interactions. Short clips of her voice began circulating in fan edits and soundboards because they are instantly recognisable and easy to reuse out of context. The clip remains popular with Hololive fans who use brief VTuber reactions to punctuate memes, streams and social videos.