Because the clip names Steve directly, it has settled into online use as a targeted shut up joke rather than a general sound effect. Short reposts and soundboard shares keep the phrasing searchable exactly as spoken, including the profanity, and creators lift just the shout for quick punchlines. It travels mostly through meme edits, gaming clips and reaction videos, where the specific name makes an ordinary argument feel personal and funnier. That narrow focus is also why it endures, it only really lands when someone is playing the Steve role.