The phrase comes from 'Bobr', a novelty song by Russian musician Slava Skripka that went viral online in early 2025. Its opening chorus about sitting with a beaver at a table, setting the table and spending an evening together became a repeated meme sound on TikTok and short video platforms. Users paired the hook with real beavers, pets and friends acting unusually polite at meals. The gentle, earnest tone helped it spread beyond Russian-speaking audiences, even for listeners who only recognized the bobrom za stolom hook.